A new listening experience.

Set completely new standards: The optional Bang & Olufsen sound system with 3D sound offers a fascinating innovation – a sound that enables listeners to experience spatial height.

This is achieved by using four additional loudspeakers, two in the dashboard and two in the A‑pillars. The heart of the sound system: a 755‑watt 16‑channel amplifier which controls the 19 loudspeakers. A sound experience that has never been available in cars before: The music sounds as if it was played in a concert hall.

What is behind this technology? Audi collaborated with the Fraunhofer Institute for Integrated Circuits (IIS) in Erlangen to develop an algorithm that calculates the information for the third dimension from stereo or 5.1 recordings and processes it for playback on additional loudspeakers.

The new design is an experience that is just as unique as the sound. The 19 loud­speakers come in new covers whose elongated aluminium braces complement the interior design lines.