• S3 Saloon
    S3 Saloon

    Power that does not let you go. Brought onto the road with confidence by the standard quattro® permanent all-wheel drive. Thrilling performance. Unique look. Typical S.

  • S4 Saloon
    S4 Saloon

    Less really is more. Less consumption but more power. Less weight but more technology. Less driving machine and more driving legend. The S4 rewrites the rules when it comes to sports sedans

  • A5 Sportback
    A5 Sportback

    The elegance of a coupé along with the versatility of an Avant. This vehicle breaks open classic categories while defining a new one: the Audi A5 Sportback.

  • S5 Coupé
    S5 Coupé

    The Audi S5 Coupés dynamic S-underbody carves the promise of its design into the road: A new form of coupé driving.

  • S5 Sportback
    S5 Sportback

    The Audi S5 Sportback: dynamic sportsmanship featuring a unique blend of elegance, visualized through various design-elements.

  • S6 Saloon
    S6 Saloon

    More intelligent power. An Athletic character and appropriately low fuel consumption: The Audi S6 Saloon.

  • RS 6 Avant
    RS 6 Avant

    There's a lot to the Audi RS 6 Avant: inspiring power, impressive attractiveness and intelligent Audi ultra lightweight engineering.

  • S8

    Luxurious sportiness and more intelligent power. The new head of the Audi S model family: The Audi S8.

  • TTS Coupé
    TTS Coupé

    The Audi TTS Coupé is bursting with sports car genes. Dynamic driving even controlled - by the new quattro permanent all-wheel drive. The design is individualized by S-specific elements and instantly recognizable. The innovative technologies in the drive, as well as new control and display concepts - including the Audi virtual cockpit - characterize the Coupé.

  • TTS Roadster
    TTS Roadster

    Provide the Wind forehead: From the grille up to the diffuser radiates the TTS Roadster pure power. A new generation of innovative technologies convinces inside - including the Audi virtual cockpit. The design has been sharpened, the striking side lines represent character and timeless aesthetics. Experience the pure power of the TTS Roadster.

  • R8 Spyder
    R8 Spyder

    Limitless intensity: the new R8 Spyder V10 combines impressive performance, sporty elegance and the fascination of open-top driving.


Audi ultra

The name Audi ultra brackets together all efficient technologies from Audi that jointly pursue the goal of further reducing CO2 emissions and fuel consumption. This includes improvements in many areas, especially advances that have been made in lightweight technology and conventional drive technology.

Conflicting expectations are placed on modern-day vehicles: they are meant to offer greater power and comfort on the one hand, while being more economical and efficient on the other. With Audi ultra, we have resolved this conflict by scrutinising each and every component. We seek high levels of functionality while minimising weight. The result is an intelligent mix of materials that even allows engines to be smaller. Lighter vehicles no longer need a large engine to be agile.

For example, all TDI and TFSI engines with Audi ultra produce more power per litre of displacement, making them more efficient than the corresponding engines used in earlier model series. Fuel consumption and CO2 emissions are reduced accordingly.

But that is not the only measure for improving efficiency. By means of recuperation, for example, the kinetic energy taken from the vehicle when braking and coasting is converted into useful electrical energy by increasing the alternator voltage, and temporarily stored in the vehicle’s battery. This energy is used to relieve the load on the alternator during subsequent acceleration or constant-speed driving, saving up to 3% fuel and cutting CO2 emissions depending on driving cycle. Audi already uses this technology in many of its models. When the vehicle comes to a standstill and the driver takes his or her foot off the clutch, at traffic lights or in a traffic jam for example, it hardly uses any fuel. The start-stop system turns off the engine and restarts it as soon as the clutch is pressed.

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